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Image SEO: A guide to Optimizing images for search engines

While increasing digital growth with the help of content, one needs to know that not only content but image SEO also help in optimizing search engines.

Whether you are writing blogs or articles and are wondering if those blogs and articles need images or not, let us tell you. The answer is “yes.” Not only does adding an image to a blog add life to it, but it also contributes to the whole website SEO process.

If you are a content writer who posts blogs, articles, and more on a daily basis, this might help you.

Taking your personal experience into account, would you be more interested in reading a comic book or a book with no pictures at all? Your attention would be drawn to the comic book first, right? That’s what it is.

Using images makes a blog worth 1,000 words more interesting and engaging to read. One needs to always use images and, more importantly, find the right image.

Alternatives

If you are unable to use original images, there are ways you can find alternative image sources to find unique photos and avoid stock photos.

If you seek to make your blogs and articles more eye-catching and attractive, you can use a GIF. A drawback to using GIFs is that, even though the movement of the image distracts the reader’s attention, it is likely that GIFs will slow down your page due to heavy loading.

How do I practice image optimization in a proper way?

  • Choose the right file name if you want to accelerate image SEO. This way, Google will know what the image is about, and it will use an algorithm to focus on key phrases in the image file name.
  • Choosing the right format for photographs does not exist; it is determined by the type of image and how it will be used. In summary, we advise you to:

Choose JPEG for larger photographs or graphics since it produces good results in terms of color and clarity while maintaining a compact file size.

If you wish to keep your image’s background transparent, use PNG.

Alternatively, utilize WebP instead of JPEG and PNG. It will deliver high-quality outcomes while keeping file sizes manageable. You may convert your image to WebP using programs like Squoosh.

For logos and icons, use SVG. You may manipulate pictures in SVG format using CSS or JavaScript, for example, to resize them without losing quality.

Apart from that, if you need to start stepping into the digital world, we are here for you.