Your brand either grows or declines. There’s no in-between. It happens to everyone, and your brand is no different.
As harsh as it may sound, it is also important to understand that a business needs growth, and your brand must fit into your customers’ constantly evolving perceptions, so your brand must also evolve with them.
As trends arise and opportunities are evolving to strengthen and update your brand, it is important to take them, not only to maintain brand relevancy but to further convey to your target market that your brand is the most relevant and current option in the market.
Why Do Customers Care About Your Company’s Brand Evolution?
Whenever a customer is preparing to invest in a brand, product, or service, the question that comes up consciously or subconsciously is: what will I get in return, or what is in it for me?
Every brand needs to take steps occasionally to rebrand its company and/or products. Some of the few aspects where a brand can revamp itself are:
- Logo:
Over the years, big MNCs and brands have revamped their logos, including Baskin Robbins, Levi’s, Apple, Canon, Starbucks, Microsoft, and Doritos. These brands have moved to a modern era and represent logos that are trending and don’t look outdated.
We believe what worked a decade ago for that period of time might look outdated for present trends and generations. Which is why something as small as a logo can have a huge impact on a customer’s perception.
- Products:
Companies dealing in cars, for example, regularly keep on going under the evolutionary process. Car designs and their features keep on modifying and changing. Popular car brands like the Volkswagen Beetle, Ford Mustang, and Dodge Charger have upgraded every few years.
Each “generation” of these vehicles consists of something old and new. Their features identify them as the cars people love, but these updates make them more impressive than the previous generation.
Benefits of Brand Evolution
It takes a lot of time and effort to put your company through the rebranding process. We just want to let you know that everything you and your team members put into it will be worth it.
Some of the areas where you can expect to receive ROI are:
- New customer reach
- Distinguishing yourself from competition
- Staying trendy and relevant
- Show new products or offers.
- Reflect company’s value
- Improve company’s bottom line
