In a world full of digital noise where brands are seeking attention, some just like to see authentic content. It is also easier to reach customers by connecting with them through made-up generic content.
This connection is what makes you reach your audience; therefore, in order to humanize your brand, we will look into the facts that are important:
- If you humanize your brand, it makes it easier to evoke the emotional response that will eventually help you sell what you are offering. We think that customers often make decisions based on emotions rather than logic.
- Bunches of purchases are often made by people when they are triggered by feeling cool, healthy, successful, or just for fun.
- If you are more relatable to your audience, they are more likely to follow your activities, and they feel like your opinions are more relevant to them.
- Sharing your story helps to create a sense of loyalty and makes people want to support you.
How can one humanize their brand on social media?
- Start by sharing your story. Most people love a good origin story, and they love to know what is happening, with whom it is happening, and why it is taking place.
Share social content that tells a story, like why you came up with this business, when it started, what your plans are for the day, and every detail that connects your brand to your audience.
- Share your people. Showing the people who work with you gives your brand a human touch. While showing the people who work behind your brand, you show that there is more to your business than just a logo or product.
- Keep posting relatable content. Try to loosen up and show the ‘real’ side of your brand, people, and stories of your business.
Don’t rehearse your posts and stories; just try to keep them real.
- Posting humorous posts can help as well. Humor is very engaging and is something that will always bring connection and a sense of realness.
As long as you post an appropriate joke, we suggest you share as many jokes as you like.
- You can also give a little sneak peek or a little bit of behind-the-scenes content that can shed some light on the strengths you might not have.
Even the thought of promoting processes, systems, and tools can help you connect with your audience.
